Product Work


 

ATB FINANCIAL

In 2012 Tyler Vreeling designed a chair for a photoshoot of ATB Financial's 50 or so executives. The Cashman chair is named after Tony Cashman, a writer / historian from Edmonton. The chair was fabricated by GC Custom Metal, and upholstered by Benchmark Upholstery. The photo was graciously provided by Aminah Syed.

Late in 2013, ATB Financial was in need of 3 tables / seat groupings for their new corporate office on the 21st Floor of the Telus building in Edmonton. Tyler Vreeling was creative director (working on all 3 tables, and lead for the Mountain table), working with designers Teng Chong (who mostly worked on the Prairie table) and Mike Buss (who mostly worked on the Hoodoos).  Mike Lam Design, Inc. fabricated the Prairie table, Chris Kubash was the craftsman behind the Hoodoos, and GC Custom Metal along with Concrete Cat Inc. helped realize the Mountain table.

 

WHITE MOOSE

A line of furniture commissioned to kick-start Fat Crow Design, Inc. in 2007 (here's a link to the White Moose website). Owner and creative director Tyler Vreeling worked with other great designers in the likes of Joanna Goszczynski, Joel Harding, Mark Oswald and Kendel Vreeling to produce the beautiful line. Within two months this project went from literally a couple of sketches in a basement to exhibiting prototypes with printed catalogs in Las Vegas. In 2012 a pop-up exhibition of the line was held for 3 weeks in the historic McLeod Building in downtown Edmonton. The photos you see here were taken during that time by Brock Kryton.

In 2013, the White Moose products were the first ever design items to become part of the Art Rental and Sales Gallery collection at the Art Gallery of Alberta.

 

EXPLORATION

Early works from between 2004 and 2011.  Some were self-directed, others were to satisfy various course work. Each were made by hand by Tyler Vreeling.