When quality counts. For everything.

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TYLER VREELING

Design Consultant
780-974-8952
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An extraordinary combination of precision, insight and curiosity.

Raised on a farm in a remote area of northern Alberta, and having lived and worked in urban centres for over twenty years, Tyler Vreeling brings a wealth of experience in wide ranging fields. His unique perspective blends necessary hands-on experience with respected advisory roles.

Leading small design and creative teams in developing new products, and supporting the graphic and branding needs of larger organizations, Tyler Vreeling’s skill set and visual sensibility add value and promote quality of outcome to signature projects and strengthen brand stories. An entrepreneur at heart, Tyler built a design practice from the ground up, garnering national and international acclaim through several key projects. During this time he also worked for a local start-up developing a rugged tablet.

After nearly a decade running his own practice, he joined a team of talented Architects and Designers. While there, Tyler produced effective marketing materials and successful proposal submissions, and led visual identity and brand consultation projects. This included project management, creative direction, visual communications, graphic design, industrial design, and photography. In addition, he planned events and coordinated high profile projects with media, and broadened his experience in various aspects of office management and IT coordination.

Tyler is now consulting as vreeling.design and pursuing other opportunities.


Experience

2018 to Present
Design Consultant - vreeling.design

Working with teams of all disciplines and at all scales


2015 to 2018
Visual Communication / Industrial Designer - KENNEDY, Edmonton, AB

Branding / Marketing / Visual Communication Design
Product / Furniture Design / Supporting Architecture and Engineering processes and clients


2007 to 2016
Principal and Founder - Fat Crow Design Inc, Edmonton, AB

Industrial Design / Visual Communication Design / Exhibit Design
Creative Director, Project Manager, Designer 

Select clients:
Alberta Association of Architects - full conference graphics package
Alberta Emerald Foundation - stage furnishings for award ceremonies
ATB Financial - creation of custom furnishings that embody ATB
ASET - brand strategy and implementation
City of Edmonton - layout and design of 140 page archival book
Envision Global - architectural mock-up display
newstudio architecture - corporate identity design and implementation
Vaughan Hoy Studio - identity and web design
White Moose Brand - creation of a line of furniture and accessories
 

2013 to 2014
Industrial Designer - MiTAB, Edmonton, AB

Research of rugged tablet industry and market placement of novel product
Development of ergonomic, physical, material and UX characteristics
Design of 3D printed form models and parts for working prototypes

Education

2007  Bachelor of Design, Industrial Design - University of Alberta, Edmonton, AB

Social Sciences Route

Positions & Affiliations

2011, 2012, 2015  Selection Committee Member - Edmonton Arts Council
2011, 2012  Ad & Marketing Committee - M.A.D.E. in Edmonton
2010  Chairman - M.A.D.E. in Edmonton
2010  Site Manager - The Works Art & Design Festival
2009  Vice Chairman - M.A.D.E. in Edmonton
2009  Site Coordinator - The Works Art & Design Festival
2000-2002  Missionary - The Church of Jesus Christ of Latter-day Saints

 

Select Awards & Exhibits

2016 Award of Merit (with credit to KENNEDY), City of Edmonton Infill Competition
2014  One To Watch (Eco), Designer of the Year Awards, Westernliving
2014  Gold, Graphex2013 (for newstudio Logo), Society of Graphic Designers of Canada
2013-2015 Art Gallery of Alberta, Art Rental & Sales Gallery, Edmonton, AB
2013  Sculpture for unveiling the Bank of Canada's $10 polymerbill, Edmonton, AB
2011, 2013  Shortlisted for Designer of the Year, Westernliving
2010  Top 40 Under 40, Avenue Edmonton
2010  In the Field, (Curator) Gallery at Enterprise Square, Edmonton, AB
2010  Runner Up for Youth Entrepreneur, Alberta Business Awards of Distinction
2008  The West Xprssd, (Curator) H+IDS, Calgary, AB and Vancouver, BC
2007  International Contemporary Furniture Fair, New York, NY